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Rodeo Drive Stores: BVLGARI
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Published: April 10, 2007
The air hints of cool freshness and the furnishings of smooth, clean elegance. Luxuriously perfect zen surroundings constructed of glass and white leather, accented with lush emerald grass. Windows displaying priceless gems. Secret rooms that hold jewels seen on the red carpets of Hollywood. The velvet ropes have been gracefully lowered at Bvlgari, letting everyone experience elegance on the corner of Wilshire and Rodeo.
Rodeo Drive, in Beverly Hills, Calif.,
is one of the most famous shopping districts in the world. Peppered with the world's most prestigious retailers, Bvlgari fits right into that mold and air of pure elegance. With generations of artists and a fresh approach to timeless design, Bvlgari on Rodeo Drive is the place where style and life meet.
Descended from Greek silversmiths, the Bulgari family was literally born to craft silver into pieces of art. After the Second World War, the company found its own style by moving away from strict French goldsmith school rules and forging another path. The Italian Renaissance was the inspiration during this important time for the brand, setting the stage for further innovation and history making jewelry.
Bvlgari jewelry is renowned for their iconic designs. Mixes of the Italian Renaissance within all of their jewelry makes it unique and timeless. The joints of Roman pavements in the Parentesi collection showcases the interlocking design in brilliant diamonds, giving the collection a connection to the enlightenment of the Renaissance. The Parentesi ring, bracelet, earrings, and necklace, like all of the collections, are unvarying in their artistic theme and breathtaking quality.
The Bvlgari watch collection was immediately iconic upon its release. Using contemporary lines, these watches meld into a wardrobe seamlessly. The icon of the watch collection is the Bvlgari, the result of painstaking architectural study and the finest materials. In the 1920s, Bvlgari established its watch brand with the snake watch, a design that coiled around the wrist with scales of golf and precious stones.
With scents comprised of Violet Leaf, bergamot, orange blossom and Rose prelude, Bvlgari colognes and parfumes take on the same ideals as with their jewelry line. Hearkening back to the Italian Renaissance's enlightened and groundbreaking moves, they use rose prelude in Bvlgari Por Femme, a scent that had never before been used in a fragrance. The Por Femme and its counterpart for men, Bvlgari Por Homme, are both a mix of classic and modern fragrances that will leave wearers feeling perfectly fresh, elegant, and revitalized.
Bvlgari sunglasses, one of the most recent additions to the luxury brand, can leave even the most modern fashionistas starry-eyed. Details to match the jewelry collections, like the Parentesi's Roman road design, are embedded into many of the eyewear designs. Current styles have bold styling with larger, more drastic frames and futuristic wrap around looks. These styles can be embellished with any of the jewelry collections signature styles on the sides of the frames.
What other luxury brand can attach itself to ancient silversmiths, truly making it a brand that brings the history of fine jewelry making into the modern age? Bvlgari's instantly classic styles have made it a name to be reckoned with in the fine jewelry and accessory world, and anchor to one of the world's finest and most sought after luxury addresses on Rodeo Drive.
Sources:
Bulgari. Alan Furhman & Co. 2002-2007. 30 Mar 2007.http://www.alanfurman.com/noframes/bulgari1.h tml.
BVLGARI. 30 Mar. 2007. http://www.bulgari.com/splash.php.
"Bulgari." Wikipedia. 30 Mar. 2007. 30 Mar 2007. http://en.wikipedia.org/wiki/Bulgari
Bulgari. Exterieur Vert. 8 Apr 2007.
http://www.exterieurvert.com/Applications/Bulgar i/Bulgari-2.jpg
Tanya Jensen. “Oscar's Jewels: Ready to Be-Jewel the Big Stars, Bulgari's in Tinseltown.” Fashion Windows. 23 Mar 2003. 8 Apr 2007. http://www.fashionwindows.com/boutiques/bvlgari/AA 021.asp
Rodeo Drive, in Beverly Hills, Calif.,
Related Articles
Descended from Greek silversmiths, the Bulgari family was literally born to craft silver into pieces of art. After the Second World War, the company found its own style by moving away from strict French goldsmith school rules and forging another path. The Italian Renaissance was the inspiration during this important time for the brand, setting the stage for further innovation and history making jewelry.
Bvlgari jewelry is renowned for their iconic designs. Mixes of the Italian Renaissance within all of their jewelry makes it unique and timeless. The joints of Roman pavements in the Parentesi collection showcases the interlocking design in brilliant diamonds, giving the collection a connection to the enlightenment of the Renaissance. The Parentesi ring, bracelet, earrings, and necklace, like all of the collections, are unvarying in their artistic theme and breathtaking quality.
The Bvlgari watch collection was immediately iconic upon its release. Using contemporary lines, these watches meld into a wardrobe seamlessly. The icon of the watch collection is the Bvlgari, the result of painstaking architectural study and the finest materials. In the 1920s, Bvlgari established its watch brand with the snake watch, a design that coiled around the wrist with scales of golf and precious stones.
With scents comprised of Violet Leaf, bergamot, orange blossom and Rose prelude, Bvlgari colognes and parfumes take on the same ideals as with their jewelry line. Hearkening back to the Italian Renaissance's enlightened and groundbreaking moves, they use rose prelude in Bvlgari Por Femme, a scent that had never before been used in a fragrance. The Por Femme and its counterpart for men, Bvlgari Por Homme, are both a mix of classic and modern fragrances that will leave wearers feeling perfectly fresh, elegant, and revitalized.
Bvlgari sunglasses, one of the most recent additions to the luxury brand, can leave even the most modern fashionistas starry-eyed. Details to match the jewelry collections, like the Parentesi's Roman road design, are embedded into many of the eyewear designs. Current styles have bold styling with larger, more drastic frames and futuristic wrap around looks. These styles can be embellished with any of the jewelry collections signature styles on the sides of the frames.
What other luxury brand can attach itself to ancient silversmiths, truly making it a brand that brings the history of fine jewelry making into the modern age? Bvlgari's instantly classic styles have made it a name to be reckoned with in the fine jewelry and accessory world, and anchor to one of the world's finest and most sought after luxury addresses on Rodeo Drive.
Sources:
Bulgari. Alan Furhman & Co. 2002-2007. 30 Mar 2007.http://www.alanfurman.com/noframes/bulgari1.h tml.
BVLGARI. 30 Mar. 2007. http://www.bulgari.com/splash.php.
"Bulgari." Wikipedia. 30 Mar. 2007. 30 Mar 2007. http://en.wikipedia.org/wiki/Bulgari
Bulgari. Exterieur Vert. 8 Apr 2007.
http://www.exterieurvert.com/Applications/Bulgar i/Bulgari-2.jpg
Tanya Jensen. “Oscar's Jewels: Ready to Be-Jewel the Big Stars, Bulgari's in Tinseltown.” Fashion Windows. 23 Mar 2003. 8 Apr 2007. http://www.fashionwindows.com/boutiques/bvlgari/AA 021.asp
